SimonWhite.wikiAn Encyclopedic Bio

Simon White: Methodology

From SimonWhite.wiki, an encyclopedic bio

This article summarises the approach to search marketing described by Simon White on his own websites and by his agency, Local Blitz. It covers local search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO), and recovery from search penalties. The descriptions come from White and Local Blitz and are attributed to them rather than independently evaluated.

General principles

Local Blitz describes its approach as data-driven, saying it lets “the data tell us what to do” and offers custom solutions rather than pre-planned packages.[1] It sets out a four-stage process of discovery, strategy, implementation and review, and says marketing plans are reviewed continually because “a stagnant plan is never going to work”.[2] The agency says it has “no short term goals, only long term strategies” and that each marketing method is tried on its own websites before being offered to clients.[3]

Local SEO

Local Blitz lists “Local SEO for Local Businesses” and organic SEO among its services.[1] White’s UK site describes local SEO as including optimization of a business’s Google My Business listing (now Google Business Profile) and local keyword targeting, alongside on-page SEO, keyword research, link building and SEO audits.[4] The agency’s localblitz.ing site lists work on the Google map pack and Google Business Profile, technical SEO such as Core Web Vitals and site architecture, local citations and links, and content written around buyer intent.[5]

Answer and generative engine optimization

White describes himself as an “SEO, AEO & Digital Marketing Expert” on YouTube,[6] and his site simonwhite.it.com is branded around SEO, AEO and GEO.[7] Local Blitz’s localblitz.ing site treats four disciplines as one system: SEO for ranking in classic search results; AEO for being featured as the direct answer in snippets and voice search; GEO for being cited in generative results such as Google’s AI Overviews; and LLMO for being recommended by assistants such as ChatGPT, Claude and Perplexity.[5]

The techniques the site lists include schema and structured data, question-first content, targeting featured snippets and People Also Ask results, entity optimization, consistent information across platforms, and review and reputation signals. It describes a four-phase process of an AI visibility audit, “entity engineering”, “answer deployment” and monthly tracking of AI share of voice. It says strong traditional SEO remains the foundation for the other three layers.[5] On simon.bz, White publishes a one-page visual guide to “The AEO Process”, described as a research, construction and validation pipeline for being cited by ChatGPT, Perplexity, Gemini and AI Overviews, and a breakdown of which sources AI engines cite.[8]

Penalty and ranking recovery

Main article: SEO Fire Fighter

White markets recovery work under the SEO Fire Fighter name, which his hub site describes as work for “when rankings or listings are on fire”.[9] The seofirefighter.uk site lists steps that include diagnosing the causes of a ranking drop and checking for search-engine penalties, reviewing on-page SEO and content quality, auditing backlinks and planning to disavow harmful links, fixing technical problems, adding structured data, and tracking progress with Google Analytics and Google Search Console. It also describes an aim to “rebuild trust with search engines” through consistent and ethical practice.[10]

Measurement

In a 2021 press release, White named metrics for judging whether SEO is working, including impressions, organic search traffic, the number of pages ranking, backlinks, domain and page authority, and conversions.[11] Local Blitz says it agrees key performance indicators with clients at the start of a project and reports on measures such as lead flow and lead sources, tracking leads “from click to call”.[1]

See also

References

All sources retrieved 25 September 2026.

  1. ^ a b c "Local Blitz | Digital Marketing in Indianapolis and San Diego". Local Blitz (localblitz.com).
  2. ^ "Custom Marketing Solutions with Local Blitz Strategies". Local Blitz (localblitz.com).
  3. ^ "About Local Blitz – A Top Rated Digital Marketing Company". Local Blitz (localblitz.com).
  4. ^ "Simon White SEO – Simon White SEO Consultant". simonwhite.uk.
  5. ^ a b c "Local Blitz — AI-Powered Search Visibility | SEO · AEO · GEO · LLMO". localblitz.ing.
  6. ^ "Simon White (SEO, AEO & Digital & Marketing)". YouTube.
  7. ^ "Simon White SEO | Digital Marketing Expert | AI Expert | SEO - AEO - GEO". simonwhite.it.com.
  8. ^ "Simon White — Tools & Projects". simon.bz.
  9. ^ "Simon White — SEO · AI · SEO Fire Fighter". simonwhite.info.
  10. ^ "SEO Fire Fighter – Get The Best Expert SEO Help". seofirefighter.uk.
  11. ^ "Simon White SEO Discusses Role Of SEO In 2021". ACCESSWIRE (paid press release; syndicated by Yahoo Finance), 14 May 2021.
Categories: Search engine optimization | Local search engine optimization | Answer engine optimization